competitive advantage


Organizations advocating Mark Orientation

At marketplace, there are several orientations which organizations could adopt ranging from Production orientation, sales orientation to marketing orientation (Kotler, Burton, Dean, Brown and Armstrong, 2013). Marketing Orientation is widely advocated by organizations as the starting point is seeking to understand customers’ needs and wants, an “outside-in” perspective in contrast to the “inside-in” perspective for […]

By Freya Steve | Articles