On completion of this course “Strategic Marketing Management”, learners will be able to achieve the following intended learning outcomes:
LO1 – Evaluate the role of strategic marketing and corporate strategy
LO2 – Formulate appropriate marketing techniques to analyse growth opportunities in a market
LO3 – Assess the merits of relationship marketing and between strategic positioning and marketing tactics
LO4 – Appraise strategic marketing proposals on their strengths and weaknesses in the external environment
This Strategic Marketing Management (HAS-SPI-6011-1.1) module is targeted at senior managers and managers in the sales and marketing industry and for those who wish to embark on a career change to the sales and marketing sector. To stay competitive in the sales and marketing sector, managers are required to achieve their sales target. Hence, companies need to focus on
i) identifying new strategic marketing ideas reaching out to their targeted segments;
ii) changes in consumer behaviour;
iii) quality services / products;
iv) new demand; and
v) possible market share in a dynamic environment.
Digital Marketing has changed the traditional way of reaching out to potential consumers. Marketers who are not IT savvy or trained in the traditional approach to market their products / services faced challenges in learning new methodologies such as social media, video marketing, etc. in reaching out to their consumers in the market through technology. The purpose of this module enabled learners to address their performance gaps through,
i) new strategic marketing approaches;
ii) integration of business objectives with strategic marketing;
iii) exploring marketing best practices from different industries during class; and creating a unique business strategic marketing plan.
The above Learning Outcomes were mapped to the Skills Standards in HAS-SPI-6011-1.1.
Direct the development of organisational sales and marketing strategies and business targets to achieve
organisational strategic objectives.
- ‘O’ levels and above or WPLN Level 4
Skills & Knowledge
- Must have some knowledge in sales and marketing roles
- At least 5/6 years of related industry experience in sales and marketing
- Current executives, managerial personnel wishing to upgrade themselves or aspiring to advance
their careers, or contemplating career switches.
- Willing and curious to acquire new knowledge to complement their experience.
|Course Fees (before GST)||$1,300.00|
|Baseline Funding (@ 50% of course fee)|
|SC and PRs1 (@50%funding)||$650.00|
|Fee Payable after Subsidies||$741.00|
|Enhanced Subsidiary (@ 70% of course fee)|
|SCs aged ≥ 40 years old
(SkillsFuture Mid-career Enhanced Subsidy)
(Enhanced Training Support for SMEs)
|Fee Payable after Subsidies||$481.00|
1)Singapore Citizen and Singapore Permanent Resident
2) Valid for courses commencing from 1 Jan 2022
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website www.skillsfuture.sg/credit to choose from the courses available on the SkillsFuture Credit course directory.
In order to enjoy the funding, learners must
(1) achieve at least 75% course attendance and
(2) successfully complete assessment and certified as ‘Competent’.
Enterprise-Level Absentee Payroll (only for company sponsored trainings)
$4.50 per hour , capped at $100,000
Note on AP:
1 AP funding is not applicable to on-the-job training (OJT) hours.
2 AP funding will be computed based on the actual number of training hours attended by the trainee.