Strategic Marketing Management

Full-Time and Part-Time


Short Courses


Course Objectives

Course Content

The above Learning Outcomes were mapped to the Skills Standards in HAS-SPI-6011-1.1.

Direct the development of organisational sales and marketing strategies and business targets to achieve
organisational strategic objectives.

Education requirement:

  •  ‘O’ levels and above or WPLN Level 4
    Skills & Knowledge
  • Must have some knowledge in sales and marketing roles
  • At least 5/6 years of related industry experience in sales and marketing
    Assumed attitudes
  • Current executives, managerial personnel wishing to upgrade themselves or aspiring to advance
    their careers, or contemplating career switches.
  • Willing and curious to acquire new knowledge to complement their experience.
Course Fees (before GST)  $1,300.00
Baseline Funding (@ 50% of course fee)
SC and PRs1 (@50%funding)  $650.00
GST  $91.00
Fee Payable after Subsidies  $741.00
Enhanced Subsidiary (@ 70% of course fee)
SCs aged ≥ 40 years old
(SkillsFuture Mid-career Enhanced Subsidy)
(Enhanced Training Support for SMEs)
GST  $91.00
Fee Payable after Subsidies  $481.00


Funding Information
1)Singapore Citizen and Singapore Permanent Resident
2) Valid for courses commencing from 1 Jan 2022

SkillsFuture Credit

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory.

Funding Requirements
In order to enjoy the funding, learners must
(1) achieve at least 75% course attendance and
(2) successfully complete assessment and certified as ‘Competent’.

Enterprise-Level Absentee Payroll (only for company sponsored trainings)
$4.50 per hour , capped at $100,000
Note on AP:

1 AP funding is not applicable to on-the-job training (OJT) hours.
2 AP funding will be computed based on the actual number of training hours attended by the trainee.