Tea Time with PRISM Winners at Bell Pottinger

TMC Academy’s Business students were invited for a tea session at award winning management agency to learn more about the industry and its challenges. This article has been published in the Institute of Public Relations of Singapore (IPRS) Newsletter (Aug/Oct) Issue. Click here to view.

Bell Pottinger Singapore is a leading integrated, and an international reputed management agency. At the PRISM 2017 Award ceremony, it won the ‘Overall Outstanding PR Consultancy’ for its work with high profile companies in Singapore and the region.

Mr Puneet Singh mentioned that one of the challenging projects was while working on SMRT project. He provided few insights about the challenges faced. One of the massive challenge was doing 5 years of messaging in 5 weeks. He shared insights about how his team solved the challenges.

Mr Mark Worthington, Managing Director, took over the session. Before he started sharing some insights of the organisation’s significant growth, he engaged the audience. He started the session with a different perspective.  He asked what would the audience like to learn from the session. SITP Personnel who attended the event said ‘I am not a PR Professional. I would like to know about communication skills and learn how to communicate around public.’

Mr Mark shared about Bell Pottinger’s strengths and weakness. He also shared the company’s strong competitors. To overcome the competitors, they are building their talents in Asia-Pacific region. He also shared the relationships they build with their clients.

Overall, the audience had a fruitful tea session. They found answers to the questions such as how to overcome challenges, and how the companies could overcome the challenges. The session ended with tasteful muffins and coffee.

Written by Lalethaa KS
President of TMC-IPRS Student Chapter and Student of TMC School of Business