The Diploma in Mass Communications provides students with an introduction to mass communications.  The Diploma includes up-to-date topics and hands-on experience in areas such as multimedia, website development, animation and the use of the latest commercial software in producing business documents and publishing, including Adobe InDesign. This course also aims to help students meet the challenges of careers in the media and other related industries

The Diploma also provides an ideal stepping-stone for students who wish to further their education and are aiming towards a degree in Mass Communications.

Cambridge International Examinations validate the programme, providing quality assurance for the course structure, content, and assesment; this organisation moderates the setting and marking of all the coursework.

The Diploma conisists of a total of 6 modules:

• Business Communication
  Business Communication is increasingly becoming an important aspect of a business organisation today. The need to communicate effectively has already become a necessity than a choice for almost any type of business. This module introduces the student to the increasing need to improve communication in business. It explores the implications of effective communication has for business environment and is examined by a series questions related to business. This module enables the individual to improve their skills interpersonal communication such as oral and written communication. It also enables the individual to review and understand their own behaviour and performance, with a view to improve their future learning ability. It provides a good foundation for the individual to acknowledge their own strength and weakness in communication.
  
  Assessment: 100% (Coursework)
  
• Introduction to Mass Communications
  This module is a stepping-stone to a complex study of communications. It covers various means by which individuals and entities relay information to large segments of the population all at once through specialised communication media. The topics covered are designed to help students familiarise with the uses and effects of the various communication modes, whether their goal is to be a future practicing professional in a media enterprise or a responsible consumer of mass communication in society.
  
  Assessment: 100% (Coursework)
  
• Internet and Multimedia
  The purpose of this module is to enable students to possess essential knowledge on Internet technologies, as well as effective multimedia design techniques. With the appropriate software, students will get hands-on experience in developing web-site and animation using multimedia blocks. The module aims to enable students to use key Internet technologies, such as web browsers, e-mail, newsgroups, File Transfer Protocol (FTP), Telnet, and search engines. Students would also be able to create simple web-pages containing text, graphics, hyperlinks, tables and forms. Students would be able to comprehend the basic concepts of multimedia and develop simple multimedia applications such as creating simple animation.
  
  Assessment: 100% (Coursework)
  
• Editing and Desktop Publishing
  This module aims to familiarize the students on theoretical and practical knowledge of developing professional-looking desktop publishing materials both for business and personal use. This is a hands-on module that allows the students to learn the latest software in desktop publishing. Students will be able to layout magazines, newsletters and newspapers, understand and undertake basic publishing and editing for a variety of print media.
  
  Assessment: 100% (Coursework)
  
• Fundamentals of Marketing
  This module deals with basic concepts of marketing and also introduces the students to marketing strategy and methods. This module stresses gaining the required marketing knowledge and skills that would form the foundation to build on advanced marketing-based units at higher level. It also provides scope for application of marketing strategy and methods through case discussion. This module enables the individual to improve their understanding of the basic marketing concepts. Developing an understanding of how marketing functions, the role of the marketing mix in marketing strategy, the impact of environmental factors and the need for market research will provide a strong foundation for both work and further studies.
  
  Assessment: 100% (Coursework)
  
• Introduction to IT
  The purpose of this module is to develop the competency of the students in the use of the Microsoft Windows operating system and some common business software packages such as Microsoft Word, Microsoft Excel and Microsoft PowerPoint. This module enables students to improve his/her IT skills. Students are expected to be able to understand basic computer systems and the use of industry standard software. It provides a good foundation for the individual to develop the necessary knowledge and skills required for both academic and business material and presentations.
  
  Assessment: 100% (Coursework)