This degree is offered under the LJMU Summer Semester Programme which offers students a unique opportunity to complete their degree by studying the final semester in LJMU. LJMU has been ranked number one for tourism, leisure and hospitality by the Times Good University Guide.
This degree helps equip students with the knowledge and skills required to make the most of the opportunities on offer in the Hospitality and Tourism industry.
It is designed to build upon existing skills and knowledge, drawing upon the expertise of the staff at TMC and LJMU in areas such as event management, sustainable tourism and urban tourism.
The degree consists of a total of 7 modules:
At TMC:
- Strategic Issues in Hospitality and Tourism
An in-depth examination of current strategic issues in tourism
and hospitality industry. This includes the globalization of competition,
tourism trends, strategies used by business, environmental impacts
etc. Investigation of future trends in a strategic context, the
use of strategic analysis to develop strategic options in the
face of changes in both the micro and macroeconomic environments.
This module builds on previous course knowledge, allowing students
to explore areas of interest and is assessed by means of an individual
report and presentation.
Assessment:
100% Coursework
-
Destination Marketing
Equips students with an understanding of destination marketing,
in order that they are capable of designing and recommending
marketing strategies for the promotion tourism in a variety
of different locations. Lectures will adopt both a theoretical
and practical approach, involving group discussion, case studies
and problem solving to develop students practical skills in
the application of destination marketing theory. The module
will be assessed by means of a written report which provides
an opportunity for the student to demonstrate their knowledge
of the theory and techniques, and their ability to apply their
understanding these to the marketing challenges faced by a particular,
specified destination.
Assessment:
100% Coursework
-
International Resort Management
Focuses on the current, up-to-date issues that impact on modern
management practices within the industry, critically evaluate
contemporary issues. Students gain ability to express qualified
opinions on many of the issues facing international resort management.
Integrates the theoretical concepts and applied management tools
learnt in previous modules and applies these in a strategic
planning and management approach across a range of diverse products
and services such as mixed use resorts, casinos and emerging
developments. Issues such as quality, customer service and culture
will also be addressed. A range of different resort types will
be used throughout the module. This module is assessed by means
of an individual report and presentation.
Assessment:
100% Coursework
At LJMU
- Individual Research Study in Tourism, Leisure and Hospitality
This is an independent research project allowing students to specialise
in a field related to their career aspirations. Examines an aspect
of tourism, leisure or hospitality in detail as directed b the
individual student, with guidance from the LJMU lecturers. Supervised
and supported by regular tutorials.
Assessment:
100% Coursework
-
Event Management and Development
A module that examines the fundamental components of event management,
providing a critical insight into the event management process.
Through the study of this module student will be able to identify
differing factors which impact on the event process. Students
will develop skills and knowledge of the event management process.
Assessment:
100% Coursework
-
Sustainable Tourism and Hospitality
This module develops a critical understanding of both the impacts
of tourism and hospitality, and tourism/hospitality practices
aimed at developing more ethical and sustainable forms of tourism.
Through a critical examination of the agents and stakeholders
of tourism, best practice in sustainable and ethical tourism
will be identified.
Assessment:
100% Coursework
-
Urban Tourism, Hospitality and Culture
This module enables students to develop a critical understanding
of urban tourism and the role that hospitality, heritage and
the culture industries play in the urban tourism process. Students
will gain a critical understanding of the relationship between
leisure and tourism and post-industrial economies, urban development
and regeneration in hospitality. Additionally students will
be exposed to a number of differing perspectives on heritage,
and the representation of the past.
Assessment:
100% Coursework
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