The University of Hertfordshire has been consistently ranked as one of the UK’s leading provider of tourism programmes, and is consider to the leading business-facing University in the UK. 

Tourism, together with hospitality and travel is presently the world’s largest industry & is growing faster than expected; require more qualified professionals to manage the industry internationally. Tourism along with marketing provide golden opportunities to design and develop tourism attractions in a particular destination. Tourism also provides sound understanding of different cultures, social values, anthropology, geography, economics and environmental perspectives. This course has been designed to suit both career aspirants and tourism professionals who would like to pursue a global career as a destination marketing professional.

With three different pathways, tailor-made to suit career aspirants, leading to highly recognised final year of the UK honours degree programme. Candidates, who have clear visions and goals of their career in tourism industry along with marketing, must take this prestigious course to fulfil their desire.

The degree consists of a total of 5 modules

• Marketing and Social Research
  This module is designed to provide students with a good understanding of research theory and practice, from the perspective of marketing management. This module provides a comprehensive approach to all aspects of the research process. Including: Identifying and refining problems: the fundamentals of sampling and sample design. survey, experimental design and methods of data collection: The research interview; the principles and practice of qualitative research; market segmentation models; and differences that exist between consumer and industrial markets.

  Assessment:
  70% Exam/30% Coursework

• Marketing Communications
  This module aims to provide a critical understanding of the theory underpinning marketing communications. Including communications theory, buyer behaviour theory, segmentation and strategy theory, as well as integrated marketing communications theory. Students will consider current marketing communications disciplines in various contexts (B2B, B2C, SMEs, FMCG etc), critically evaluating the strategy. Students will also consider the management of marketing communications, produce a marketing communications plan including a media plan.

  Assessment:
  70% Exam/30% Coursework

• Managing Changes and Challenges in Tourism
  The aims of this module are to enable students to analyse and evaluate the dynamic nature of the international tourism industry. Successful students will typically be able to: evaluate potential solutions to tourism development and operational problems; think critically about changes and challenges in the tourism industry; research independently using a variety of sources to extract appropriate material for use in assessed work; use and synthesise information appropriate to solving case study issues; communicate effectively in written assignments and seminar sessions; improve research skills and work as part of a team towards conducting a seminar session.

  Assessment:
  40% Exam/60% Coursework

• Festivals and Events
  The aims of this module are to enable students to identify and understand development, operation, and management of short-term tourist events. Successful students will be able to: explain and assess the elements which are involved in developing and managing short term tourist events; describe the significance of these events in international tourism; identify and examine specific festivals and events to better understand the tourist experience and management implications.

  Assessment:
  100% Coursework

• Tourism Management of Natural & Cultural Heritage Sites
  The aims of this module are to enable students to highlight the diversity of natural and cultural visitor attractions and to consider the factors which determine the success of those attractions through providing an insight into the practical visitor management. Successful students will be able to: introduce and analyse the range and diversity of international tourist attractions; examine the approaches to visitor management and tourism management techniques; understand the factors which determine the success of an attraction; critically assess the importance of 'good' management of natural and cultural heritage sites.

  Assessment:
  50% Exam/50% Coursework

or

• Coastal Resort Development
  The aims of this module are to enable students to explore theories of development in relation to coastal resorts; understand the socio-economic and historical influences of resorts; analyse the influence of governments, investors and tour operators in the development and management of coastal resorts at the various stages of development. Successful students will have a knowledge and understanding of: the major influences that have shaped the early development of coastal resorts; the complex nature of decline and be able to evaluate strategies for regeneration of resorts; resort tourism and the different typology of resort areas; the interaction between governments and developers at the various stages of development.

  Assessment:
  60% Exam/40% Coursework

An important feature to note is that provides a route for Polytechnic Diploma holders with the following (or related) diplomas:

Nanyang Polytechnic              Hospitality & Resort Management

Ngee Ann Polytechnic            Tourism & Resort Management

Singapore Polytechnic            Tourism & Resort Management

Temasek Polytechnic              Hospitality & Resort Management
                                                Leisure & Resort Management