If you’re looking for an exciting, innovative, practically-based degree in business, this programme is for you. The Business and Management degree is designed for students with existing business or management qualification to continue their studies to degree level. It provides graduates with the managerial skills and knowledge required by companies. The degree focuses on business and management from a strategic perspective.
The degree aims to develop students’ knowledge and understanding of a range of topics including: organisational decision making; drivers for change; the global business environment; use of financial tools for decision making; and emergent business and management issues.
It includes the development of specific practical and professional skills, such as the use IT, using and integrating a range of vocational management skills and knowledge to solving organisational problems and issues, using appropriate management tools to the evaluation of strategic options.
The degree consists of a total of 6 modules
- Business Strategy
This module builds on students’ existing knowledge of management
theory and practice and integrates different functional aspects
of business in order to provide the students with a holistic perspective
of how organisations determine their strategic direction. It examines
the strategic management process, strategic analysis of the external
and internal environment, mission and objectives, competitive
advantage, growth direction and methods, evaluation of strategic
options and organisational aspects.
Assessment:
50% Exam/50% Coursework
- Strategic Financial Management
This module aims to provide students with a working understanding
and appreciation of financial markets, the sources of finance
and the cost of capital, capital investment appraisal and valuation
of shares and companies. It examines: financial markets; risk
and project appraisal; portfolio theory and capital asset pricing
model; sources of capital; cost of capital; value based management;
valuation of shares and companies; capital structure; and dividend
policy.
Assessment:
100% Exam
- Strategic Management of Human Resources
SHRM sets HRM clearly within the context of the strategy of the
organisation and evaluates the contribution that HRM may make
to organisational effectiveness. It considers how key HRM techniques
can contribute to the delivery of strategic business objectives.
It provides a challenging and thoughtful perspective towards HR
and its effectiveness.
Assessment:
100% Coursework
- International Marketing
This module aims to develop students’ knowledge and understanding
of international marketing. It will enable students to analyse
and evaluate the characteristics of international markets and
understand how to develop appropriate marketing decisions and
strategies in a potentially complex and multi-cultural situation.
It includes: international marketing environment, marketing intelligence,
consumer behaviour, selection and entry methods, marketing mix,
planning and strategy, and management systems.
Assessment:
100% Exam
- New Business Development
This module examines the new product development process, including
assessing market potential using product positioning, testing,
test marketing and NPD launch. The assessment consists of the
development of a sector specific business plan, which allows students
to integrate learning and draws upon many concepts of management.
Assessment:
100% Coursework
- Strategic Global Operations
This module examines how organisations strategically manage their
operations in a global environment. It provides an understanding
of operations management in global organisations including: the
drivers for effective globalisation; frameworks for analysis;
drivers of operations strategy.
Assessment:
100% Coursework
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